Creation of the 2013 annual report for the Prada brand. The thinking behind the annual report is based on a mulitdisciplinary concept. In fact, in addition to the world of fashion, Prada is involved in Cinema, Art and also Architecture. The brand creates opportunities for young artists to make themselves known : it is out there on all cultural fronts and its strength rests in its diversity.
It was in 2009 that Prada commissioned Prada Transformer from the famous Dutch architect, Rem Koolhaas.
This most original artistic platform is installed in Seoul, South Korea. According to its positioning -with the help of a crane it can pivot into place in 20mins – it can provide a setting for : an art exhibition, a fashion show (or other special show) or cinema projection – thus it is wonderfully representative of the brand. The four shapes (hexagon, rectangle, cross and circle) which make up its structure are the common thread of the annual report.